O37 is an odyssey to achieve oneness.

We believe in the singularity of vision, environment and emotive experiences. 

Adapted from an article featured in The CEO Magazine

Leonard Lee, Founder

Leonard is creative both in the office and the kitchen: cocktails are his speciality. “I’m curious at heart,” he says. “I’m curious about the flavour profile of a drink and what goes into it. I try to put my spin on it. I’m somewhat of a perfectionist, so I love the drink’s presentation and how it is garnished. “Whenever I travel, I first seek out the best bar in town because that’s where I think a lot of the locals would go. I love to immerse myself in the experience. That’s where I draw a lot of inspiration because we do not merely design beautiful spaces; we design spaces with a unique story to tell.”

Curiosity for Design

BEHIND LEONARD LEE’S CREATIVITY LIES A CURIOSITY FOR DESIGN THAT HAS LED HIM TO INTERNATIONAL PROJECTS, ICONIC BUILDINGS AND THE FOUNDING OF O37.

After studying interior architecture in the 1990s, Leonard joined a local Singaporean architectural firm. During his three years there, he worked on the Esplanade project, an iconic performing arts theatre in Singapore. “It was a long project, and I was looking for something that allowed me to be more creative,” Leonard recalls. “It struck me that I should explore hospitality design. When you design a hotel, you get to work on every aspect of Design, such as restaurants, guestrooms, lobby spaces, ballrooms and meeting rooms.

Early in his career at Wilson & Associates, Leonard’s mentor, Bernie, saw the potential in Leonard and trusted him with the task of designing an entire hotel by himself.

Visionary, Bold & Innovative. Wilson & Associates is a renowned and respected leader in interior architecture that constantly ups the benchmark in delivering luxury experiences. Leonard had been with the company for over 20 years; his last role was Regional Creative Officer & Regional Managing Director.

Transformative Space

Leonard Lee takes pride in affecting change. “It’s important because, to me, there is a difference between leading and being a leader,” says Leonard. “This was something a mentor instilled in me throughout my career. “He said the difference between the two is that when you’re a leader, you either got there because you’ve earned it and worked your way there, or you came into that position. But leading is leading a group of people who follow you willingly. Not because they have to but because they want to. This is what I like to do.”

“I’ve always pursued perfection relentlessly and care about design & aesthetics. These core principles will ensure that what we deliver will be unique, refined and most importantly, our product will stand out from the crowd.”

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